Graphics Guidelines
On-Air and Print
WHAT FILE TYPES WE ACCEPT (1920x1280 MINIMUM for HD)
• PSD Photoshop Document
• EPS (All fonts converted to outlines)
• AI (All fonts converted to outlines)
• PDF (Subset all fonts at 100%, resolution of 300 DPI or higher)
• TIF (Resolution of 300 DPI or higher)
• JPG (Resolution of 300 DPI or higher)
• PNG (Resolution of 300 DPI or higher)
WE DO NOT ACCEPT
• logos from napkins, matchbooks, letterheads, business cards
• Logos cannot be taken from old production work
• No PowerPoint, Word Documents nor images from a website
• The bigger the logo you send, the better it will look on TV!
Website
KELOLAND.COM DISPLAY ADS
DISPLAY (STANDARD ADS)
- JPG, PNG, GIF, or HTML5 file formats
- Under 200KB File Weight
- Must be exact sizes
- 728x90px
- 320x50px
- 300x250px
- 970x250px
- 300x600px
- All creative must be set to 72DPI (the IAB standard). Files over the limit are not useable.
NEW SUPER ADHESION AD UNITS (Sticks to bottom of browser window)
SUPER ADHESION (JPG files – cannot use HTML5 creative)
- 1920px x 200px – Stays up for 15 seconds
- 1920px x 50px – collapsed version
- 1024px x 500px – mobile (Mobile does not have a collapsed state. It just closes.)
- File size for creative under 200kb at 72DPI.
SUPER ADHESION WITH VIDEO
Horizontal Video Resolution (embedded):
- 1080p - 1920x1080 (recommended), or 720p - 1280x720 (minimum)
- Codec: H.264 MP4 and VP8 WebM, MOV or AVI
- Frame Rate: 30 fps or 29.97 fps
- Audio Bitrate: 128 kbps minimum
- Audio Codec: AAC / MP3 / MP4
- Duration: 15-30 seconds
PREMIUM VIDEO
- MOV or MP4
- Under 25MB File Weight
- 1280x720p
- 16:9 Aspect Ratio
- Between 6 and 30 seconds.
APP OPEN
- JPG or PNG only
- Under 200KB File Weight
- 640x770px and 1040x1080px
LOGO (FOR DISPLAY AD PRODUCTION)
- PNG, EPS, or PDF file Formats
- More than 600x600 Pixels
- Higher resolution files welcomed.
KELOLAND Digital Plus DISPLAY
- PNG, JPG, GIF, or HTML5 File Formats Accepted
- Under 200KB File Weight
- 160x600px, 300x250,300x600 ,320x50, 728x90
- Pre-roll Video
- MP4 or MOV
- Maximum 200MB File Size
- 1920x1080p Maximum
- 15 or 30 Seconds
- Connected TV/ OTT
- MP4 only
- No Maximum file Size
- 1920x1080 only
- 15 or 30 seconds
