Thank you for partnering with KELOLAND Living in your marketing efforts!
Our program is unique to the marketplace and a great opportunity to position your organization well in the minds of KELOLAND viewers and customers. Here are a few ideas that will help make your segment successful!
Be the expert in your field.
Once a viewer believes you know your stuff, he or she will be more likely to trust you and hear message. So, start broad with the most common questions people need answered. Think “Viewer Benefit”. Resist the temptation to make this product about you. Rather, make it about how viewers’ lives will be better because of what you offer.
You no doubt feature a wide variety of products and services. Viewers respond best to simple messages. One or two well-developed ideas will resonate best with the viewer.
Video is a powerful tool to display. How might viewers see your product/service in action? Visual aids make an impression they’re likely to remember.
Remove "Ad Speak."
Remote controls make it easy to change the channel. If you segment comes across as a commercial, viewers will click away from your segment.
Rehearse & Ask Questions!
When you perform well, so will your presentation. KELOLAND Living staff are full of ideas to help you find new ways to connect to your potential customers. Please take us up on our expertise!